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It’s offering live portraits as part of a wider “AI Face” platform, which will offer third parties access to other deep learning, computer vision and image processing technologies. “This technology can be implemented by historical organizations, museums, and educational programs to animate well-known figures.”
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The photo is mapped and then animated by a driver video, causing the subject to move its head and facial features, mimicking the motions of the driver video,” D-ID said in a press release. “The Live Portrait solution brings still photos to life. The tech uses a driver video to animate the photo - mapping facial features from the photo onto that base driver to create a “live portrait”, as D-ID calls it. It released a demo video of the newer, photo-animating technology last year. The facial animation feature is powered by Israeli company D-ID, a TechCrunch Disrupt battlefield alum - which started out building tech to digitally de-identify faces with an eye on protecting images and video from being identifiable by facial recognition algorithms. Looking at the inquisitive face of my great-grandmother I do have to wonder what she would have made of all this? The face animation technology itself is impressive enough - if you set aside the ethics of encouraging people to drag their long-lost relatives into the uncanny valley to help MyHeritage cross-sell DNA testing (with all the massive privacy considerations around putting that kind of data in the hands of a commercial entity).
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Unlimited access to MyHeritage’s ‘deep nostalgia’ feature - plus a bundle of other services such as photo enhancement - also carries a monthly fee (though your first few nostalgia hits are free). private equity firm for ~$600 million - is doubtless relying on the deep pull of nostalgia to smooth over any individual misgivings about handing over data and agreeing to its terms. The company - which, as we reported earlier this week, is being acquired by a U.S. MyHeritage breach exposes 92M emails and hashed passwords
In 2018 MyHeritage also suffered a major data breach - and data from that breach was later found for sale on the dark web, among a wider cache of hacked account info pertaining to several other services. Last year, for example, the Norwegian Consumer Council reported MyHeritage to the national consumer protection and data authorities after a legal assessment of the T&Cs found the contract it asks customers to sign to be “incomprehensible”. Both of which have attracted a number of concerns over the years.
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It’s free to animate a photo using the “deep nostalgia” tech on MyHeritage’s site, but you don’t get to see the result until you hand over at least an email (along with the photos you want animated, ofc) - and agree to its T&Cs and privacy policy. (Selling DNA tests is their main business.) If (slot) slot.addService(googletag.MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. (function (a, d, o, r, i, c, u, p, w, m)
MyHeritage's 'Deep Nostalgia' brings old family photos to life - The Jerusalem Post
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